PENGARUH STRATEGI BAURAN PEMASARAN TERHADAP MINAT MENGGUNAKAN PRODUK PEMBIAYAAN MURABAHAH DI BMT KHAIRUL AMIN MARTAPURA KANTOR CABANG SUKARAMAI

The purpose of this study is to find out the financing offered by BMT Khairul Amin in form murabahah service products Members' interest using these products, carrying a marketing mix strategy. In quantitative approach conducting survey 82 respondents. results show that product, promotion, people and place variables has an F test (simultaneous) effect on 'Members' using' products'. This known through value fcount = 33.552 > ftable 2.02 sig. 0.000 <α 0.1 or significance 10%. While T (partial) product promotion have no Member interest. It variable tcount 0.413 < ttable 1.665 with 0.681> α 0.835 0.406 0.1. places partially influence person tcount=2.367 ttable=1.665 sig.= 0.020 α= tcount= 4.556 ttable= <α= Based coefficient determination (R2), it "product, place" 63.5% interest.